Digital Media Artists (Digital Media)
Digital Media is a method of work that can really cover a great deal of work, styles and methods. Digital work can mean that the piece of work is created entirely digitally, or even that digital methods were used in the works conception, realisation, distribution or display. This can mean that understanding and narrowing down what digital media is exactly can be difficult. To help assist in our understanding of this expansive medium, we were asked to look into and explore a number of artists.
Matt Herring, an example of his work above, started as a London based commercial illustrator. He is known most widely for creating magazine covers and illustrations, most of which have a striking (collage-type) style to them. He mixes photography with computer generated elements and composites them in a colourful and pleasing manner. Herring's work is a considerable commercial success.
Harold Cohen (1928 - 2016) was a British artist who made waves in both the art and technology world. Experimenting with the idea of the 'computer brain' and artificial intelligence, Cohen created AARON, a computer program that created art. Cohen considered himself a collaborator with his program and together they produced many abstract art pieces, both digitally and in more traditional paint methods. Cohen's work raised a lot of questions about ownership and if digital minds are capable of producing art.
Rachel Maclean is a Scottish artist born in 1987 who works in a variety of digital media. She's known for her short film pieces, which (aside from being recorded and edited digitally) use a wide array of digital imaging techniques. This includes techniques such as green screen editing, the inclusion of computer generated imagery and image overly to create the desired effect and look to her work. Maclean uses her work to explore and to raise awareness of certain political themes.
Tom Whalen, born 1974, is an American illustrator who works primarily in vector art and illustration. His work is very visually striking, and has a fantastic use of colour. His straight and clean aesthetic is said to have been inspired by Russian propaganda posters, yet Whalen's work is incredibly creative and optimistic. He has been commissioned to create posters and illustrations for a lot of creative industries, including film, games, music and books. His work has been published in magazines and on posters.
Alice Potter is a freelance London based artist who is known for her illustrations and pattern designs. Her designs are used and commissioned for a variety of uses, including (but not limited to) greeting cards, children's wear and editorials. She combines simplistic character designs and imagery with interesting and diverse typography to create her patterns. Initially designs and images will be sketched out before being redrawn digitally, and replicated to create patterns. These are then printed onto a selected product. Potter's work has achieved a high level of commercial success.
Neville Brody is an English graphic designer known for typography. He has worked as an Art Director on several magazines, including the Face, creating a large number of their covers. He has also created numerous album covers and art for bands including Depeche Mode. His work has been well received commercially and was considered 'edgy' at the time of it's release. The typography and imagery he uses seems to convey the art style of the time particularly well.
Matt Herring, an example of his work above, started as a London based commercial illustrator. He is known most widely for creating magazine covers and illustrations, most of which have a striking (collage-type) style to them. He mixes photography with computer generated elements and composites them in a colourful and pleasing manner. Herring's work is a considerable commercial success.
Harold Cohen (1928 - 2016) was a British artist who made waves in both the art and technology world. Experimenting with the idea of the 'computer brain' and artificial intelligence, Cohen created AARON, a computer program that created art. Cohen considered himself a collaborator with his program and together they produced many abstract art pieces, both digitally and in more traditional paint methods. Cohen's work raised a lot of questions about ownership and if digital minds are capable of producing art.
Rachel Maclean is a Scottish artist born in 1987 who works in a variety of digital media. She's known for her short film pieces, which (aside from being recorded and edited digitally) use a wide array of digital imaging techniques. This includes techniques such as green screen editing, the inclusion of computer generated imagery and image overly to create the desired effect and look to her work. Maclean uses her work to explore and to raise awareness of certain political themes.
Tom Whalen, born 1974, is an American illustrator who works primarily in vector art and illustration. His work is very visually striking, and has a fantastic use of colour. His straight and clean aesthetic is said to have been inspired by Russian propaganda posters, yet Whalen's work is incredibly creative and optimistic. He has been commissioned to create posters and illustrations for a lot of creative industries, including film, games, music and books. His work has been published in magazines and on posters.
Alice Potter is a freelance London based artist who is known for her illustrations and pattern designs. Her designs are used and commissioned for a variety of uses, including (but not limited to) greeting cards, children's wear and editorials. She combines simplistic character designs and imagery with interesting and diverse typography to create her patterns. Initially designs and images will be sketched out before being redrawn digitally, and replicated to create patterns. These are then printed onto a selected product. Potter's work has achieved a high level of commercial success.
Neville Brody is an English graphic designer known for typography. He has worked as an Art Director on several magazines, including the Face, creating a large number of their covers. He has also created numerous album covers and art for bands including Depeche Mode. His work has been well received commercially and was considered 'edgy' at the time of it's release. The typography and imagery he uses seems to convey the art style of the time particularly well.
Juan Esteban Rodriguez is a Spanish artist who is a commercial digital illustrator. His work uses a finely detailed and intricate use of lines and mark marking, whilst adopting a usually very limited colour palette. The result is a very striking image, which bears hallmarks of both modern art and old school illustration. His work has been used commercially for a number of large brands and advertising material, including movie posters.
Florent Hauchard is another commercial illustrator hailing from Western Europe. A young artist from France, Hauchard's images are more traditionally graphic and rarely use line or line art at all. Most of his images use vectors or shapes to convey form. His colour choice features a wide array of bright and striking colours, often drawing straight from the primary colours. His work has mostly been used for magazine covers and illustrations.
Paul Smith is a well known designer from the UK. Starting out in men's fashion, his fields expanded to cover women's fashion and interior design. He's collaborated with some of the UK's biggest retailers, including John Lewis. His work is incredibly varied, but most of his patterns are composited digitally and printed onto the fabric which is used to create his clothing, as well as some elements of his interior design products. His patters take a lot of inspiration from nature, flowers and wildlife and such. The scale at which he works also varies considerably, meaning his work isn't repetitive.
Orla Kiely is a London based designer from Ireland. Her work is simplistic in nature, usually only using a few colours. Her work has seen tremendous commercial success and has been digitally printed onto clothing, wallpaper, technology and household goods (such as mugs and ceramics). Her patterns often repeat to allow for larger scale designs and uses.
Digital media is incredibly varied. Having looked at many of the artists recommended to us, as well as some artists I researched myself or had heard of on my own, it's clear that digital art can have a huge commercial impact. Digital art can be cheaper to create and easy to reproduce, meaning it has a great use in the commercial world where cost and reproduction value are key factors. I don't want to focus on these aspects though. To me, digital art is art that's created digitally. When it comes to my work, I would like to use digital media and it's tools to create an interesting and appealing piece of art, rather than considering it's commercial properties.
Florent Hauchard is another commercial illustrator hailing from Western Europe. A young artist from France, Hauchard's images are more traditionally graphic and rarely use line or line art at all. Most of his images use vectors or shapes to convey form. His colour choice features a wide array of bright and striking colours, often drawing straight from the primary colours. His work has mostly been used for magazine covers and illustrations.
Paul Smith is a well known designer from the UK. Starting out in men's fashion, his fields expanded to cover women's fashion and interior design. He's collaborated with some of the UK's biggest retailers, including John Lewis. His work is incredibly varied, but most of his patterns are composited digitally and printed onto the fabric which is used to create his clothing, as well as some elements of his interior design products. His patters take a lot of inspiration from nature, flowers and wildlife and such. The scale at which he works also varies considerably, meaning his work isn't repetitive.
Orla Kiely is a London based designer from Ireland. Her work is simplistic in nature, usually only using a few colours. Her work has seen tremendous commercial success and has been digitally printed onto clothing, wallpaper, technology and household goods (such as mugs and ceramics). Her patterns often repeat to allow for larger scale designs and uses.
Digital media is incredibly varied. Having looked at many of the artists recommended to us, as well as some artists I researched myself or had heard of on my own, it's clear that digital art can have a huge commercial impact. Digital art can be cheaper to create and easy to reproduce, meaning it has a great use in the commercial world where cost and reproduction value are key factors. I don't want to focus on these aspects though. To me, digital art is art that's created digitally. When it comes to my work, I would like to use digital media and it's tools to create an interesting and appealing piece of art, rather than considering it's commercial properties.
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